Musically Milked Feature Story

Portland Artist Mikey Vallejo Changing the Game!


Talent has surged in the hip-hop world in recent years. It has become commonplace for viral artists to release mixtapes and singles on social media to cultivate legions of fans all over the world with the advent of the internet. Moreover, these mainstream platforms have given rise to independent artists who have made their mark through talent alone. A fresh perspective on hip-hop is brought to the scene by Mike Vallejo’s clever use of these popular platforms.

Mike Vallejo has demonstrated remarkable entrepreneurial skills that have propelled him to even greater heights in the music industry. As one of the modern hip-hop artists who rose to fame through innovative digital marketing strategies, Mike has established a strong reputation through his knowledge and expertise in the field of social media. 

In his view, independent artists such as himself don’t need to spend a lot of money just to get heard on major streaming platforms. As social media has made music more accessible for everyone, independent artists can use this to let their voices be heard without having to sign with a label.

In spite of the lack of support from big-budget record labels, Mike Vallejo has become a positive force in the music industry. management firms and music labels. As an entrepreneur, Mike has faced countless obstacles throughout his entire career. 

Mike believes that taking control of distribution, marketing, and engagement is crucial when developing a personal brand, which is why he wants to impart this knowledge to future generations. Talented artists should also possess an entrepreneurial mindset, no matter their age. 

“Music platforms like Spotify, iTunes, and Apple Music require specific engagements that I developed and tested on my own. I realized in some cases, the models that were used by certain labels were outdated. Leading artists nowadays are integrating cryptocurrency, NFTs as an integral part of their overall marketing strategy,” Mike shared.

Mike Vallejo sees the long-term potential of using non-fungible tokens (NFTs) to create awareness for songs, advocacies, and initiatives related to an artist’s overall brand. Mike foresees that music executives and massive labels will discover just how important leveraging NFTs will become for the industry in the near future.

Using NFTs instead of other checkout methods gives fans the ability to promote, leverage, and reuse the music at their discretion. Using this methodical approach, artists can raise upfront liquidity that was previously loaned out by the record label, where artists were incentivized to work harder and earn more. “Now, the industry is decentralized, giving authority back to the artist, which eventually will even the playing field.”

Visionary musician and entrepreneur Mike Vallejo constantly challenges the boundaries of the industry. In his ever-evolving artistry, he promises his fans that there will be new experiences soon.

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